The lessons of failure : cases and comments on consumer product innovation
Andrew Robertson
| Year of publication: |
1974
|
|---|---|
| Authors: | Robertson, Andrew |
| Publisher: |
London : Macdonald |
| Subject: | Produktgestaltung | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Extent: | 106 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002700553