The lexicon and grammar of affect as information in consumer decision making : the GAIM
Michel Tuan Pham
| Year of publication: |
2009
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|---|---|
| Authors: | Pham, Michel T. |
| Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 167-200
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812944