The life event cycle as an instrument of relationship management in SMEs : theory, results of an empirical investigation at a health club and management implications
Florian U. Siems, Olga Bystrova, Thomas Niemand
| Year of publication: |
2015
|
|---|---|
| Authors: | Siems, Florian ; Bystrova, Olga ; Niemand, Thomas |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 7.2015, 3, p. 251-265
|
| Subject: | relationship marketing | customer relationship management | CRM | small and medium enterprise | SME | life event cycle | customer-relationship intervals | lost customers | KMU | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579963