The limits of mimetic isomorphism : emerging market service providers entering triad markets
Scott M. Widmier, Atanas Nik Nikolov, Lance Eliot Brouthers, and Edward O’Donnell
| Year of publication: |
2024
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|---|---|
| Authors: | Widmier, Scott M. ; Nikolov, Atanas ; Brouthers, Lance Eliot ; O'Donnell, Edward |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 2, p. 1-11
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| Subject: | mimetic isomorphism | emerging markets | service providers | export performance | India | Triad nations | Indien | Schwellenländer | Emerging economies | Dienstleistungshandel | Trade in services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231203222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631133