The link between brand equity and on-field performance in professional sports : an exploratory study
Stefan Hattula
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Hattula, Stefan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 3, p. 154-166
|
| Subject: | brand equity | on-field performance | functional relationship | sport marketing | exploratory study | Profisport | Professional sports | Markenimage | Brand image | Markenführung | Brand management | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933915