The link between customer satisfaction and loyalty : the moderating role of customer characteristics
Nadine Schirmer, Christian M. Ringle, Siegfried P. Gudergan and Matthias S.G. Feistel
| Year of publication: |
July 2018
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|---|---|
| Authors: | Schirmer, Nadine Andrea ; Ringle, Christian M. ; Gudergan, Siegfried ; Feistel, Matthias S. G. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 4, p. 298-317
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| Subject: | Loyalty | satisfaction | trust | commitment | PLS-SEM | moderation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1240214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903301