The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
| Year of publication: |
2018
|
|---|---|
| Authors: | Fastoso, Fernando ; Bartikowski, Boris ; Wang, Siqi |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 7 (29.04.), p. 522-532
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21103 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083899