The logic of the gift and the bonding value : a new perspective for business management
Guglielmo Faldetta; Sergio Paternostro
| Year of publication: |
2011
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|---|---|
| Authors: | Faldetta, Guglielmo ; Paternostro, Sergio |
| Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 30.2011, 6, p. 594-604
|
| Subject: | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Stakeholder | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236895