The longer the better? : the impact of online review length on tourist trust and visit intention
Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng, Chia-Chen Hsieh
| Year of publication: |
2025
|
|---|---|
| Authors: | Huang, Chien-Jung Molly ; Chuang, Shih-Chieh ; Cheng, Yin-Hui ; Hsieh, Chia-Chen |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 223-239
|
| Subject: | Online travel review | review length | Internet celebrity and amateur | advertising suspicion | conformity | self-construal | trust | visit intention | Vertrauen | Confidence | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231193436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190384