The low stability of brand-attribute associations is a partly due to market research methodology
Sara Dolnicar; John R. Rossiter
| Year of publication: |
2008
|
|---|---|
| Authors: | Dolnicar, Sara ; Rossiter, John R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 2, p. 104-108
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735957