The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Minjung Shin, Ki-Joon Back, Choong-Ki Lee, and Young-Sub Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Shin, Minjung ; Back, Ki-Joon ; Lee, Choong-Ki ; Lee, Young-Sub |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 1, p. 19-32
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| Subject: | collective self-esteem | commitment | loyalty program | luxury | membership program | social identity theory | switching resistance | word of mouth | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Hotellerie | Hotel industry | Sozialpsychologie | Social psychology | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/19389655211017449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800185