The ludic drive as innovation driver : introduction to the gamification of innovation
Steffen Roth, Dirk Schneckenberg and Chia-Wen Tsai
| Year of publication: |
2015
|
|---|---|
| Authors: | Roth, Steffen ; Schneckenberg, Dirk ; Tsai, Chia-Wen |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 24.2015, 2, p. 300-306
|
| Subject: | Computerspiel | Video game | Innovationsmanagement | Innovation management | Kreativität | Creativity | Crowdsourcing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376462