The luxury purchase intention of affluent Chinese consumers : insights from Hong Kong and Shanghai consumers
Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Nguyen Bang, and Cui Stacey Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Meng-Shan Sharon ; Chen, Cheng-Hao Steve ; Bang, Nguyen ; Li, Cui Stacey |
| Published in: |
Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms. - Singapore : Springer Nature Singapore, ISBN 978-981-97-5404-5. - 2024, p. 133-159
|
| Subject: | China | Emerging market | Luxury consumption | Self | Social identity | Hongkong | Hong Kong | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Shanghai | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-5404-5_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102074