THE MANAGEMENT OF KNOWLEDGE WORKERS – KEY FACTOR OF SUCCES

The traditional companies are built on familiar bedrock of buildings, plants, and inventories. Competitive advantage is viewed in terms of scale and volume stemming from high-capacity use of machine-based factories. Such an approach fails to recognize how the leverage of knowledge is becoming a key to long-term success. Nowadays, organizations must recognize that power resides in the minds of their best people, who are diffused throughout the business and the organizations are becoming more dependent on people than ever before. The recruitment and the employment of knowledge workers are becoming very important issues from Romanian managers. The competitiveness is the only chance to deal with a very challenging market, especially after European integration. In this paper we present the results of a survey of the opinions of Romanian managers about the most effective strategies for recruitment, motivation and retention the knowledge workers. The study investigated two groups of managers: the first group included the managers who never were involved in activities related to human resources, and the second, the managers who have been involved. The managers from the first group chose theoretical the strategies they considered most effective; the managers for the second group indicated the strategies they applied.