The managerial implications of the learning organization: a new tool for internal marketing

Seeks to introduce to marketing the concept of the “learning organization” from the organizational behavior field with specific application as a method for implanting internal marketing in services organizations.

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Year of publication:	1995
Authors:	Cahill, Dennis J.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 4, p. 43-51
Publisher:	MCB UP Ltd
Subject:	Internal marketing \| Learning organizations \| Service industries

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049510094513 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905549