The many faces of trust and guanxi behavior : evidence from marketing channels in China
Year of publication: |
2011
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Authors: | Shou, Zhigang ; Guo, Rui ; Zhang, Qiyuan ; Su, Chenting |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 4, p. 503-509
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Subject: | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Soziales Netzwerk | Social network | Verhalten in Organisationen | Organizational behaviour |
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