The Marisol case : challenges of international growth for a successfil Brazilian designer apparel firm
Alexandra Sanglard; Jorge Carneiro; Alessandra Baiocchi; Patricia Freitas; Mila Schiavo
| Year of publication: |
2014
|
|---|---|
| Authors: | Sanglard, Alexandra ; Carneiro, Jorge Manoel Teixeira ; Baiocchi, Alessandra ; Freitas, Patricia ; Schiavo, Mila |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 576-581
|
| Subject: | Internationalization | International business | Designer apparel industry | Teaching case | Marisol | Brazil | Brasilien | Bekleidungsindustrie | Clothing industry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Bekleidung | Clothing | Auslandsinvestition | Foreign investment | Internationale Geschäftsbeziehungen |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363466