The market for privacy : understanding how consumers trade off privacy practices
Year of publication: |
2023
|
---|---|
Authors: | Eggers, Felix ; Beke, Frank T. ; Verhoef, Peter C. ; Wieringa, Jaap E. |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 4, p. 341-360
|
Subject: | privacy | information collection | information storage | information use | strategy | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Information | Informationsverhalten | Information behaviour | Asymmetrische Information | Asymmetric information | Datensicherheit | Data security |
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