The market information system and personalized exchange : business practices in the market for television audiences
Patricia F. Phalen
| Year of publication: |
1998
|
|---|---|
| Authors: | Phalen, Patricia F. |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 11.1998, 4, p. 17-34
|
| Subject: | Fernsehwerbung | Television advertising | Marktmechanismus | Market mechanism | Reputation | Informationsökonomik | Economics of information | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001249566