The market research toolbox : a concise guide for beginners
Edward F. McQuarrie
| Year of publication: |
1996
|
|---|---|
| Authors: | MacQuarrie, Edward F. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage |
| Subject: | Marktforschung | Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 154 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-8039-5856-0 ; 0-8039-5857-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004307960