The market research toolbox : a concise guide for beginners
Edward F. McQuarrie
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | MacQuarrie, Edward F. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE |
| Subject: | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 205 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1996 |
| ISBN: | 1-4129-1318-7 ; 1-4129-1319-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004833134