The market research toolbox: A concise guide for beginners
| Year of publication: |
1997
|
|---|---|
| Authors: | McQuarrie, Edward F. ; Chisnall, Peter M. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 39.1997, 3, p. 519-522
|