The marketing approach in relationships between universities and firms
Mercedes Marzo-Navarro, Marta Pedraja-Iglesias, and Pilar Rivera-Torres
| Year of publication: |
2009
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|---|---|
| Authors: | Marzo Navarro, Mercedes ; Pedraja Iglesias, Marta ; Rivera-Torres, Pilar |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 2, p. 127-147
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| Subject: | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003857826