The marketing capabilities-performance relationship : the empirical link in export ventures
Osman Mohamad; Craig C. Julian; Zafar U. Ahmed; Phadett Tooksoon
| Year of publication: |
2011
|
|---|---|
| Authors: | Osman Mohamad ; Julian, Craig C. ; Ahmed, Zafar U. ; Tooksoon, Phadett |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 4.2011, 3, p. 290-310
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| Subject: | Internationales Marketing | International marketing | Dynamische Kompetenzen | Dynamic capabilities | Ressourcenorientierter Ansatz | Resource-based view | Industrie | Manufacturing industries | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009372985