The marketing challenge for industrial companies : advanced concepts and practices
Claudio A. Saavedra
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Saavedra, Claudio A. |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
[Cham ] : Springer |
| Subject: | Unternehmen | Enterprise | Beziehungsmarketing | Relationship marketing | Marktstruktur | Market structure | Industriebetrieb | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | xxv, 423 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-30609-4 ; 3-319-30609-X ; 978-3-319-30610-0 |
| Other identifiers: | 10.1007/978-3-319-30610-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011836