The marketing challenge of multiculturalism : an exploratory study
Sonny Nwankwo; Joseph Aiyeku; Alphonso Ogbuehi
| Year of publication: |
2006
|
|---|---|
| Authors: | Nwankwo, Sonny ; Aiyeku, Joseph ; Ogbuehi, Alphonso O. |
| Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 215-237
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003291689