The marketing concept in action
ed. by Robert M. Kaplan
| Year of publication: |
1964
|
|---|---|
| Other Persons: | Kaplan, Robert M. (contributor) |
| Publisher: |
Chicago/Ill. |
| Subject: | Absatz | Werbung | Werbungsforschung | Verpackung und Versand | Marktforschung | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Extent: | XXVIII, 942 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform |
| Language: | English |
| Notes: | das Werk ist nur als Film vorhanden |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003177598