The marketing concept in the 21st century : a review of how marketing has been defined since the 1960s
Jordan Gamble; Audrey Gilmore; Danielle McCartan-Quinn; Paula Durkan
| Year of publication: |
2011
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|---|---|
| Authors: | Gamble, Jordan ; Gilmore, Audrey ; McCartan-Quinn, Danielle ; Durkan, Paula |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 11.2011, 3, p. 227-248
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853206