The marketing-finance interface : an organizational perspective
Peter C. Verhoef and Joost M. E. Pennings
| Year of publication: |
2012
|
|---|---|
| Authors: | Verhoef, Peter C. ; Pennings, Joost M. E. |
| Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 225-243
|
| Subject: | Betriebliche Finanzwirtschaft | Managerial finance | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552413