The marketing-finance interface towards financial services with special reference to the new services provided by futures exchanges
| Year of publication: |
1999
|
|---|---|
| Authors: | Pennings, Joost M.E. ; Wetzels, Martin G.M. ; Meulenberg, Matthew T.G. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 5-6, p. 531-547
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