The marketing - finance interface : understanding the interdependencies
vorgelegt von Elena Michel
| Year of publication: |
2013
|
|---|---|
| Authors: | Michel, Elena |
| Subject: | Marketing-finance interface | Marketing | Mediale Berichterstattung | Media coverage | Firmenimage | Corporate reputation | Unternehmen | Prestige | Finanzanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 137 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German ; English |
| Thesis: | München, Univ., Diss, 2013 |
| Notes: | Teilw. dt., teilw. engl. |
| Classification: | Marketing ; Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399132