The marketing intellectual capital as a source of competitive advantage in the CEE markets
Maja Szymura-Tyc
| Year of publication: |
2007
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|---|---|
| Authors: | Szymura-Tyc, Maja |
| Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 458-468
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| Subject: | Immaterielle Werte | Intangible assets | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Osteuropa | Eastern Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003629698