The marketing mix in the third age of computing
| Year of publication: |
1997
|
|---|---|
| Authors: | Peattie, Ken ; Peters, Linda |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 15.1997, 2-3, p. 142-150
|