The marketing mix paradigm and the Dixonian systems perspective of marketing
Bert Rosenbloom and Boryana Dimitrova
| Year of publication: |
2011
|
|---|---|
| Authors: | Rosenbloom, Bert ; Dimitrova, Boryana |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 1, p. 53-66
|
| Subject: | Donald F. Dixon | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936949