The marketing mix paradigm and the Dixonian systems perspective of marketing
Bert Rosenbloom and Boryana Dimitrova
| Year of publication: |
2011
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| Authors: | Rosenbloom, Bert ; Dimitrova, Boryana |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 3.2011, 1, p. 53-66
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890151