The Marketing of Hi-end or Low-end Versions of a Product: Which should be Launched First?
| Year of publication: |
2001
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|---|---|
| Authors: | Chen, Miao-Sheng ; Yu, Chien |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 18.2001, 4, p. 459-464
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