The Marketing of Service-Dominant Logic : A Rhetorical Approach

by Chris Miles

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3: Rhetoric and the Agonistic Moment of S-D Logic -- Chapter 4: The Rhetorical Evolution of S-D Logic -- Chapter 5: A Rhetorical Analysis of sdlogic.net -- Chapter 6: The Rhetoric of Emerging Systems.

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Year of publication:	2023
Authors:	Miles, Christopher
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	marketing discourse \| critical marketing \| marketing systems \| co-creation \| marketing theory \| Marketingtheorie \| Marketing theory \| Marketing \| Service-Dominant Logic \| Service-dominant logic \| Kundenintegration \| Customer integration \| Dienstleistungsmarketing \| Services marketing \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource (IX, 259 p.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-46510-9 ; 978-3-031-46509-3 ; 978-3-031-46511-6 ; 978-3-031-46512-3
Other identifiers:	10.1007/978-3-031-46510-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014435516