The marketing person's guide to database marketing & direct mail
Year of publication: |
1990
|
---|---|
Authors: | Fairlie, Robin |
Publisher: |
Watford : Exley |
Subject: | Marketing | Datenverarbeitung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Sales force automation using Web technologies
Khandpur, Navtej, (1998)
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The complete database marketer : tapping your customer base to maximize sales and increase profits
Hughes, Arthur M., (1991)
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Sales automation : concepts, justification, planning, and implementation
Scofield, Todd C., (1992)
- More ...
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Database marketing and direct mail : a practical guide to techniques and applications
Fairlie, Robin, (1993)
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Direct mail : principles and practice
Fairlie, Robin, (1979)
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Fairlie, Robin, (2008)
- More ...