The marketing plan
William A. Cohen
| Year of publication: |
2006 ; 5th ed
|
|---|---|
| Authors: | Cohen, William A. |
| Publisher: |
New York ; Chichester : Wiley |
| Subject: | Marketing | Planning | Management | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 350 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-75529-X ; 978-0-471-75529-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004843831