The marketing practices of Walt Disney and Warner Media : a comparative analysis
Year of publication: |
2022
|
---|---|
Authors: | Janjua, Paviandeep Rai ; Tabassum, Naznin ; Nayak, Bhabani Shankar |
Published in: |
Modern Corporations and Strategies at Work. - Singapore : Springer Nature Singapore, ISBN 978-981-19-4648-6. - 2022, p. 93-111
|
Subject: | Marketingmanagement | Marketing management | Vergleich | Comparison | Freizeitwirtschaft | Leisure industries | Mediensektor | Media industries | USA | United States |
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