The marketing practices-performance relationship in professional service firms
Jillian C. Sweeney and Geoffrey N. Soutar and Janet R. McColl-Kennedy
| Year of publication: |
2011
|
|---|---|
| Authors: | Sweeney, Jillian C. ; Soutar, Geoffrey N. ; McColl-Kennedy, Janet R. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 3, p. 292-316
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Unternehmensdienstleistung | Business services | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239541