The marketing-R&[and]D interface : do personality factors have an impact?
George H. Lucas, Jr. and Alan J. Bush
| Year of publication: |
1988
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|---|---|
| Authors: | Lucas, George H. |
| Other Persons: | Bush, Alan J. (contributor) |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 5.1988, 4, p. 257-268
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| Subject: | Marketingmanagement | Marketing management | Industrieforschung | Industrial research | USA | United States | 1984 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001071312