The Marketing-Sales-Finance Triangle : An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors

by Dirk Weissbrich

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas. Dr. Dirk Weissbrich finished his doctoral degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now works as a market research manager in the financial services industry.

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Year of publication:	2009
Authors:	Weissbrich, Dirk
Publisher:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Subject:	Führungskräfte \| Managers \| Marketing \| Betriebliche Finanzwirtschaft \| Managerial finance \| Verkauf \| Selling \| Entscheidung \| Decision \| Interne Kommunikation \| Internal communication \| Finanzmanagement
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (218p, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Notes:	Description based upon print version of record Preliminary; Introduction; Conceptual Foundations; Methodology; An Organizational Design Perspective on the MSF-Triangle; Interaction Fields and Decision Areas in the MSF-Triangle; Specific Contributions and Roles in the MSF-Triangle; Key Managerial Challenges in the MSF-Triangle; Fundamental Developments in the MSF-Triangle; Conclusion; Back matter
ISBN:	978-3-8349-8415-9 ; 978-3-8349-1921-2
Other identifiers:	10.1007/978-3-8349-8415-9 [DOI]
Classification:	Marketing ; Betriebliche Information und Kommunikation ; Investition, Finanzierung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521272