The Marketing Tech Revolution - Once occupying separate realms, marketing and technology are now converging in ways that promise to serve and empower the consumer as never before.
| Year of publication: |
2013
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| Authors: | Lord, Bob ; Velez, Ray |
| Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 45.2013, 6, p. 28-32
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