The marking enterprise : business success and societal embedding
Jean-Claude Thoenig and Charles Waldman
| Year of publication: |
2007
|
|---|---|
| Authors: | Thoenig, Jean-Claude ; Waldman, Charles |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Management | Multinationales Unternehmen | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 241 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-00187-4 ; 978-0-230-00187-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003323216