The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions
| Year of publication: |
2013
|
|---|---|
| Authors: | Olivola, Christopher Y. ; Shafir, Eldar |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 2277190. - Vol. 26.2013, 1, p. 91-105
|