The matching effects of advertising strategies on enhancing consumer trials of insect-based foods
Yue Meng, Liwei Li, and Jieqiong Fan
| Year of publication: |
2024
|
|---|---|
| Authors: | Meng, Yue ; Li, Liwei ; Fan, Jieqiong |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 8/9, p. 256-279
|
| Subject: | anthropomorphic language | food advertising | Insect-based marketing strategy | message framing | spatial distance | Werbung | Advertising | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbeplanung | Advertising planning | Ernährungsindustrie | Food industry | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2024.2440327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183002