The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation
| Year of publication: |
1994
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|---|---|
| Authors: | Lynch, James ; Schuler, Drue |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 5, p. 417-446
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