The Matthew effect in online review helpfulness
Yun Wan
| Year of publication: |
2013
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|---|---|
| Authors: | Wan, Yun |
| Published in: |
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39807-0. - 2013, p. 39-49
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| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188231