The meaning and relevance of internal market orientation in nonprofit organisations
Pratik Modi and Gurjeet Kaur Sahi
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Modi, Pratik ; Sahi, Gurjeet Kaur |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 5/6, p. 303-320
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| Subject: | Internal market orientation | nonprofit services | staff retention | beneficiary satisfaction | scale adaptation | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Arbeitszufriedenheit | Job satisfaction | Nonprofit-Marketing | Nonprofit marketing | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2017.1376660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848097